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Corporate practice bd |
What is Local SEO? Key Components of Local SEO:
Local SEO is a branch of search engine optimization (SEO) that focuses on optimizing a website to be found in local search results. Local SEO is particularly important for businesses that operate on a regional or location-specific basis, such as restaurants, local stores, law firms, or service providers like plumbers and electricians.
Key Components of Local SEO
01.Client business analysis:
< Collected client business websites
< Have any Social pages? like-
< Facebook pages, listing google mapping,
< Being Listing the Site
< LinkedIn company pages
< Have a YouTube channel
< Twitter pages
< Instagram pages etc
< Others site listing
02.Client business Goal analysis:
< Targeted audience
< Ages of Targeted audience
< Gender of Targeted audiences
< Targeted audience (where they chose live)
< From where they chose provide service?
< Where location they exactly live?
03.Question to the Client:
What kind of service demand by the client?
Ans: Traffic generate /call
What written google search result find your business you may expect?
Ans: Consultant company, I want to find in Google search result
04.Collect NAF:
< Domain Name, Address & Phone number
< Search Client business brand name in google
< Result Any pages, one Box result there or google site link?
< Take a Screen short initial Search result
< Site:https://www.corporatepracticebd.com/
< Take again a Screen short against google database Search result
< Check client site is live or not?
< Know about the Local search and its SERP import
< Find google Local three pack result (google my business)
< Find rich result
< Keyword modifiers
05.Local seo ranking factor:
< Right key word determination
< key word placement in write way in client site
< on page optimization
< set up Google my business(GMB)
< Citation /Backlink
< Website user experience
06.Keyword research & Competition:
< Collect client services
< Collect client services area
< Analysis Google instance search
< Analysis Google related search
< Analysis Keyword modifiers
< Consider primary keyword/secondary keyword
< Different pages’ target for keyword
< Target home pages for root keyword
< Target keyword for target pages
07.Keyword setup Rules:
Rule-01. where primary keyword set up:
< In title page
< In Meta title (search engine result pages)
< In H1 Tag
< In URL (if possible)
< In Description Tag
< In Images ALT Text
Rule-02. where secondary keyword set up:
< In subheading(H2-H6)
< In Images ALT Text & Caption
< In a Content
< In a Social meta data
< In Schema (if possible)
Rule-03 (supporting keyword)
< Support by blog post to target page
08.On page optimization:
< What you have done in your website is call on page optimization not else
< Title tag optimization
< Meta tag optimization
< URL/Permalink
< Heading Tag
< Anchor Text
< Internal & external Link
< Image optimization
< Content optimization
09.Rule for Title optimization:
< (Title must be 50-60 character)
< Remain primary keyword must in a title page
< When service page mention –Location
< Power word use in title like (best, top ten, etc.)
<Use separator (-) ( ) [ ]
<Avoid similar title in your web pages
<Pixel must be less than-460
<Avoid capital letter in title in your web pages (possible)
10.Rules for Meta tag optimization:
< Normally two types of meta tags are in Seo (Back end work only)
< Meta keyword tag
< Meta description tag (Try to include targeted keyword)
<Try to avoided duplicate Meta description
11.Rules for URL/Permalink:
< Means Search URL Browser address bar (have a rank signal)
< Try to maintain short for URL/Permalink
< www.example.com/seo-training(like best)
< URL always small letter
< Avoided number/ date /Year in URL
< 301(redirection) Http status code
12.Rule for Heading Tag:
< Use (H1-H6)
< Set up H1 tag in every web pages (use one only per page)
< H1 Tag use only in a page Title
< H2-H6 Tag use unlimited if required (serial maintain)
13.Rules for Anchor Text+ Internal & external Link
< Linkage to the Text/relevant pages
< Avoided misconduct by Anchor Text
14.Rules for Image optimization (images.google.com)
< Clickable image creates
< Use unique images only
< Remove usable image on the web pages
< Find image source if client unable to send desire images then
< Use source –like,Canva.com/pixabay
< Image size-1920*1080 HD(6*9 ratio)
< Use custom dimensions if require in canvas
< Alay’s use GPG format
< Check image file size (standard size-212)
< Image compress Tools like-imageoptimum.com
< Must rename google images
< T-shirt use only
< Set up Exit data-select image-right click- property-details then in put desire data
< Only for Local business (Geo tagging-location tag use in images)
< Geo tagging tools like-toolgeoimgr.com/maps.google.com.bd
15.Rule for Content optimization:
< Put optimum content in every webpages
<Real clinical tag
< Star tech
< E-commerce-seo –categories wise
< E-commerce-seo-all image geo tag
< Check client webpages content –like
< Find any grammatical mistake by Garmarly tool
< Find any copy content post by ( copyscape paid Tools is the best)
< Check keyword placement
< Content creation charge per 1000-word minimum charge Tk.600-1500
< Avoid over optimize content (5.1)
< Keyword use per 1000 word (2-3 bar) is the standard
< Content must be Paragraph wise but not more than long Paragraph
< Use subheading
< Must use simple sentence only
< Must use Bullet point & Numbering in the content (5.4)
< Content will be target oriented/ ages/gender/Location wise
< Use Text modifier like-bold/italic
< Sometime use in the content, location use is the best practice I, think so
16.Rule for E-commerce site-SEO:
< Find key word categories wise is the best
< All images must be use GEO tag
< Use CDN (content delivery network)
< Target pages’ content writing /Internal linkage/ rank by keyword research.
< Internal linkage must be categories
< Keyword base optimize Image
< Model wise Product name (5.49)
< Product description / Specification (100 words)
< FAQ section for targeted pages
< Product Schema
< Navigation user-friendly is the best
< Purchase Instruction PDF
Conclusion:
Local SEO is essential for businesses that rely on local customers. By optimizing your online presence for local search, you can increase your visibility, attract more local customers, and grow your business. Whether you’re a small business with a single location or a larger company with multiple branches, a well-executed local SEO strategy can give you a significant competitive edge in your local market.