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On-Page SEO: A Complete-Guide for-[Beginner's to Advance]
What is On-Page SEO?:
On-Page SEO (Search Engine Optimization) refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. It involves various techniques and strategies to improve the content and HTML source code of a page.
Here are the key elements of On-Page SEO: Like-
01. Title tag optimization
02. Meta tag optimization
03. URL/Permalink
04. Headings (H1, H2, H3, etc.):
05. Anchor Text
06. Internal & external Link
07. Image optimization
08. Content optimization
09. Keyword Optimization
10. Mobile-Friendliness:
11. Page Speed:
12. Schema Markup:
13. Social Sharing Integration:
14. User Engagement:
01.Rules for Title tag optimization:
Crafting compelling and descriptive titles for each page. The title tag should include primary keywords and be enticing enough to encourage clicks. It also includes-
< Title must be within 50-60 characters
< Title must be included primary keyword
< when service page mention location
< Try to Power word use in title, like (best, top ten, etc.)
< Use separator Like, (-) ( ) [ ]
< Avoid similar title in your web pages
< Title Pixel must be less than-460Px
< Avoid capital letter in title in your web pages (If possible)
Best Practices:
Include the primary keyword near the beginning of the title, keep it under 60 characters, and make it compelling to encourage clicks.
02. Rules for Meta tag optimization
Meta Descriptions: Meta descriptions provide a summary of the page's content. They appear in search engine results below the title tag.
< Meta keyword tag
< Meta description tag (Try to include targeted keyword in meta description tag)
< Try to avoided duplicate Meta description
Best Practices:
Write unique and descriptive meta descriptions for each page, include relevant keywords, and keep it under 160 characters
03. Rules for URL Structure /Permalink
Importance:
SEO-friendly URLs help search engines understand the page's content and improve user experience.
< Means Search URL Browser address bar (have a rank signal)
< Try to maintain short for URL/Permalink
< www.example.com/seo-training(like best URL Practice)
< URL always small letter
< Avoided number/ date /Year in URL
< 301(redirection) Http status code
Best Practices:
Keep URLs short, include primary keywords, use hyphens to separate words, and avoid using numbers or special characters
04. Rules for Heading Tag (H1, H2, H3, etc.):
Importance:
Using header tags to organize content and make it easier for both users and search engines to understand the structure of the content.
< Use (H1-H6 Heading tag is the best practice)
< Set up H1 tag in every web pages (use one only per page)
< H1 Tag use only in a page Title
< H2-H6 Tag use unlimited if required (serial maintain)
Best Practices:Use one H1 tag per page, include primary keywords in headings, and use H2, H3 tags to break up the content and create a hierarchy.
05. Rules for Anchor Text:
< Linkage to the Text/relevant pages
< Avoided misconduct by Anchor Text
06. Rules for Internal & external Link
Important:Linking to other pages within the same website to help distribute page authority and guide users through related content.
Best Practices:
Use relevant anchor text, link to high-priority pages, and ensure a logical site structure.
07. Rules for Image optimization:
Importance:Optimized images improve page load times and provide additional context to search engines
< Clickable image creates
< Use unique images only
< Remove usable image on the web pages
< Find image source if client unable to send desire images then
< Use source –like,Canva.com/pixabay
< Image size-1920*1080 HD (6*9 ratio)
< Use custom dimensions if require in canvas
< Alay’s use GPG format
< Check image file size (standard size-212)
< Image compress Tools like-imageoptimum.com
< Must rename google images
< Set up Exit data-select image-right click- property-details then in put desire data
< Only for Local business (Geo tagging-location tag use in images)
< Geo tagging tools like-toolgeoimgr.com/maps.google.com.bd
Best Practices:
Use descriptive file names, include alt text with keywords, compress images to reduce file size, and use appropriate formats (e.g., JPEG, PNG).
08. Rules for Content optimization
Importance:High-quality, relevant, and engaging content is essential for both user experience and SEO.
< Put optimum content in every webpage (like-1000 words to 2000 words)
< Real clinical tag Check client webpages content –like
< Find any grammatical mistake by Grammarly checker tool
< Find any copy content post by ( copyscape paid Tools is the best)
< Check keyword placement
< Avoid over optimize content
< Keyword use per 1000 word (2-3 bar) is the standard
< Content must be Paragraph wise but not more than long Paragraph
< Use subheading
< Must use simple sentence only
< Must use Bullet point & Numbering in the content
< Content will be target oriented/ ages/gender/Location wise
< Use Text modifier like-bold/italic
< Sometime use in the content, location use is the best practice I, think so
< Creating SEO-friendly URLs that are short, descriptive, and include relevant keywords.
< Sharing content across various platforms to attract backlinks and drive traffic.
Best Practices:
Provide valuable information, answer user queries, use original content, and aim for comprehensive coverage of the topic.
09.Keyword Optimization:
Importance: Proper use of keywords helps search engines understand the page's topic and rank it for relevant queries.
Best Practices:
Use primary and secondary keywords naturally throughout the content, include them in the first 100 words, and avoid keyword stuffing.
10.Mobile-Friendliness:
Importance: Ensuring that the website is responsive and works well on mobile devices, as search engines increasingly prioritize mobile-friendly sites.
Best Practices: Use responsive design, ensure fast loading times, and provide a good user experience on all devices.
11.Page Speed:
Importance: Faster-loading pages provide a better user experience and are favored by search engines.
Best Practices: Optimize images, leverage browser caching, minimize JavaScript and CSS, and use Content Delivery Networks (CDNs).
12.Schema Markup:
Importance: Schema markup helps search engines understand the content and enhances the appearance of search results.
Best Practices:
Use appropriate schema types (e.g., articles, products, events), implement structured data correctly, and test it with Google's Structured Data Testing Tool.
13.Social Sharing Integration:
Importance: Social signals can indirectly affect SEO by driving traffic and engagement.
Best Practices:
Add social sharing buttons to content, encourage sharing, and create shareable content.
14.User Engagement:
Importance: High user engagement signals (e.g., low bounce rates, high time on site) can positively impact SEO.
Best Practices:
Create engaging, easy-to-read content, use multimedia elements (videos, infographics), and ensure easy navigation.
In finally:
By focusing on these elements, you can improve your website's on-page SEO, making it more attractive to both users and search engines. This comprehensive approach ensures that your content is relevant, accessible, and optimized for better search engine rankings and user experience.
<The End.>