Penalty for Concealment of Income -Section 272(1) of ITA- 2023

CPC,CTR, CPM, RPM, CPE, & API

 01. CPC:

 CPC can have different meanings depending on the context. Here are a couple of common interpretations: 

1. Cost Per Click (CPC) in Online Advertising: 

• In online advertising, CPC stands for Cost Per Click. It is a metric used to measure the cost of each click a user makes on an online ad, such as a banner ad or a sponsored link. Advertisers often use CPC to assess the effectiveness and efficiency of their online advertising campaigns.

 Total Cost of Clicks Total Number of Clicks CPC=Total Number of Clicks total Cost of Clicks 

2. Central Processing Unit (CPU) Clock Cycles Per Instruction (CPI):

 • In computer architecture and performance analysis, CPC can refer to Clock Cycles Per Instruction. It is a metric used to measure the average number of clock cycles a computer's central processing unit (CPU) takes to execute each instruction. Lower CPI values generally indicate better performance. 

Total Clock Cycles Total Instructions CPI=Total Instructions Total Clock Cycles These are just a couple of examples, and the meaning of CPC can vary across different industries and contexts. If you have a specific context, providing more details would help me provide a more accurate answer.

 02.CTR:

 Click-Through Rate (CTR) in Online Advertising

In the context of online advertising, CTR stands for Click-Through Rate. It is a metric that measures the number of clicks an ad receives divided by the number of times the ad is shown (impressions), expressed as a percentage. It is commonly used to assess the effectiveness of online advertising campaigns.

 03.CPM:

Cost-per-thousand impressions (CPM) is a common metric used in online advertising to measure the cost of one thousand impressions of an advertisement. An impression refers to each instance when an ad is viewed by a user. CPM is a pricing model where advertisers pay for every one.

 04.RPM:

In the context of rotating machinery, engines, or motors, RPM stands for Revolutions Per Minute. It measures the number of complete revolutions that a rotating object makes in one minute

 05.CPE:

Cost-Per-Engagement (CPE) is a metric used in online advertising that measures the cost incurred by an advertiser for each user engagement with their ad. Unlike traditional advertising metrics such as Cost-Per-Click (CPC) or Cost-Per-Thousand Impressions (CPM), CPE focuses on interactions that go beyond just clicks or views. An engagement, in this context, could include actions like clicks, likes, shares, comments, video views, or other user interactions.

 06.API:

API stands for Application Programming Interface. An API is a set of rules and tools that allows different software applications to communicate with each other. It defines the methods and data formats that applications can use to request and exchange information.